HOW ENTERTAINMENT CHANGED?

• success of multicultural entertainment such as Bend it like Beckham, East is East, Kumars at n42, prove that these multicultural entertainment is now entrenched in the UK's mainstream media.
• 78% of people think that other races are better represented on television, compared to 10 years ago.
• 67% of asians and blacks said that it has improved.
• but in someways there is still a bit to go before britain's multicultural society is fully represented.
• black and asian said it is hard for them to get in the media, than it is for whites.
• lack of ethnic minorities in decision making posts.
• "we live in a multi-cultural society but we dont represent it on screen"- Diane Parish
• BBC began attracting ethnic viewers, but mainly aimed at a niche audience
• ethnic minorities are represented a lot in comedy programmes.