THE COULOUR OF MONEY:

• the launch of the guide to ethbic minorities.
• diversity-word to identigy political correctness and some positive discrimination.
• 2001 census: 50% growth of ethnic minorities, compared to the census of 1991
• however white communities seem to drop
• ethnic minorities mainly British-Asians are seen as hardworking, asporitional, and economically powerful (2nd and 3rd generations are from this type of category and are also proud of their culture)
• key facts: 72% of south-Asians pay TV-HOMES,but only 39% of the U.K population.
• 74% have mobile phones compared to 69%
• 70% own computer compared to 57%
• 57% have internet compared to 47%
• 46% own a DVD player compared to 30%
• in the past decade there has been an enormous growth in ethnic minority media
• asians and black people are turned into mainstream media, they watch media which is targeted at them and which represent their culture.
• because of the change of british consumers in the media, Britain is now seen as a multicultural city, so if there is the the pink pound and grey pound, there must be the brown pound.