The BBC'S annual report shows that its representation of the general minorities is more than the representation of the asian representation.
70% of the asian population have sky digital or cable TV in their homes
2/3 of asian viewersis made up of asian interest channels.
Asians pay more on TV and on other new technologies, such as DVD's, mobile phones.
new arrivals of south-asians watch rarely british TV, such as Anjan Kumar watches only Zee tv, because they can relate back to their culture and identify with them.
4.5 million british-asians pay tv licence on something which they are not longer watching.
the BBC has boosted on screen representation.
recruitment of black and asian presenteres on youth programmes.
these audiences are optimistic and want change and they want interesting programmes rather than documentaries on Racism.
83% of black womens and 71% watch tv soaps compared to 56%of white people. mainly East-Enders.
TV news fouund a deep black of trust in british and american tv news expressed by british muslims.
Ofcom was to have 'the different interests' of people in different parts of the u.k, this will lead to equal employement oppurtonities.
London provides for 328,000 across Europe and the middle east soaps from india.
Zee TV before its launch in 1995, south asian viewers didnt have dramas and bollywood movies and news.
2.5% of the population used to watch mainstream TV.
the language factor counts in their favour of channels, which is targeted at younger viewers.
they do understand their language but dont speak it, so they watch more english channel.
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