Sunday 3 February 2008

ETHNIC MINORITY PUSH BY BBC:

  • BBC is improving its news coverage of ethnic minorities, to appeal to audiences which have been neglected before.
  • the BBC Asian network is expanding on its news operation over the whole country.
  • Ceri Thomas-head of news- that the correspondent would cover the Afro-Caribbean communities in particular, rather than ethnic minorities in general.
  • network X,setting up of the new department of the black music, it will run hourly news mainly aimed at its target audiences.
  • the Asian network has its own team of journalists, it has it own target audience, but it has been said that the BBC national news operation doesn't make enough news use of the Asian network's specialist knowledge.
  • Sunrise radio, the biggest commercial broadcaster directed at ethnic minorities, proposed to stop the use of the word 'Asians' following complaints from hindus and sikh, they said that they were closely associated with muslims, adn being targated following the 9/11 attacks.

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