The film that me and Farah have decided to discuss is 'Silent Hill'2006 which is a horror movie, because both of us have seen this movie before, and it also shows the changing roles of women throughout the years and she is not only represented as a housewife as in the 70's or as a male gaze (Mulvey), but she is now represented with power and she is actually dominating and taking the whole responsibility without having any Male's help, this is shown in the movie when she takes her daughter to this place called 'Silent Hill' where she always wished to go, and they go alone without any male supporting, this therefore is shown to go against the Mulvey theory and the ideology of male patriarchy.
The mother is not represented as a sex object because there is no indication shown by her dress or any sexual scenes, she is however represented as strong and having power and able to rule the society.
Whereas the male in this case is rarely shown, but only towards the end when he is shown as taking some responsibility and going to look for his wife and daughter, but he tries his best ans still not finds them, that is showing as maybe being weak.
The other strength being shown by the female character and showing her domination, by showing her making her own decision to take her daughter to 'Silent Hill' without asking for the permission of her husband, this therefore shows how the women is being independent and how the role of the women changed and not being anymore ruled by the male.
At the end, the women is the one shown as being successful and turns out to be heroic, after all the problems she and her daughter have faced with the aliens and those unknown 'strange people', she was finally able to save her daughter from them and get back to their house.
To sum up this therefore shows that not only male have power and dominate the society, but also females have now power and able to take the responsibility and be independent.
Wednesday 12 December 2007
Sunday 9 December 2007
WOMEN IN ADVERTS...
JI-FOAM ADVERT FOR OVEN (1950's):
This advert is a foam for oven, which is representing women as a housewife and taking care of the house, relating to Bartsch (2000) study that women are twice likely to be represented in domestic products adverts than males.
mainly aimed at housewives, and this advert is not really showing the women as a being a sex object but mainly as a housewives,as there aren't many shots of the women in the advert.
Pabst blue ribbon commercial (70's):
this advert is representing the women as a sex object and as a male gaze (Laura Mulvey), which is shown in the advert by the men looking at the women and saying "What a body", and she is represented in a working environment that she is selling beer, but still represented as a sex object by her mini skirt clothing and then she is sorting out her clothesbefore she goes to see the customers. this advert is supposed to be funny because the male is looking at here from far and she doesn't see him.
Lynda Carter- Maybeline fresh lash mascara (1981):
women in this advert is shown in a beauty advert, trying to promote the Maybeline mascara, this beauty advert is trying to to show the 'Beauty Ideal' according to Germaine Greer, for eg: if the women wore this mascara they will look pretty throughout the whole day as it is said by the model that it last for 24hrs.
this advert is also using celebrity Endorsement" Lynda Carter" in order to appeal to her fans and might want to look like here, so if they wore that mascara they will be more likely to look like her, but in the sametime this beauty advert might make the women underestimate her self, if she can't look as good as the celebrity.
Intuition (Estee Lauder) commercial (2000):
this is a perfume advert for females, in this commercial the women is also following the 'Laura Mulvey' theory, being a male gaze and the way she is represented in a sexual way, that she is touching her body even though mainly her face is shown, medium shots of her are shown and she is not really wearing anything, as the perfume is shown her face is shown as well, and there a useof a female voice-over to make it lookvery feminine, this advert is trying to show the female audiences if they wore this perfume they would look like her as being pretty and this is showing the idea of a perfect provocateur as being pretty, no spots, no wrinkles etc... (Anthony Cortess, 1999).
The sexiest advert:
this advert is known as the sexiest advert, it is really representing the women as a sex object because the women is looking directly at the camera, and the way that she is wearing sexy clothing and she is half naked, she has a slim figure and she is also represented as a "perfect provocateur", and the way that she is opening something but still looking directly at the camera.
This advert is a foam for oven, which is representing women as a housewife and taking care of the house, relating to Bartsch (2000) study that women are twice likely to be represented in domestic products adverts than males.
mainly aimed at housewives, and this advert is not really showing the women as a being a sex object but mainly as a housewives,as there aren't many shots of the women in the advert.
Pabst blue ribbon commercial (70's):
this advert is representing the women as a sex object and as a male gaze (Laura Mulvey), which is shown in the advert by the men looking at the women and saying "What a body", and she is represented in a working environment that she is selling beer, but still represented as a sex object by her mini skirt clothing and then she is sorting out her clothesbefore she goes to see the customers. this advert is supposed to be funny because the male is looking at here from far and she doesn't see him.
Lynda Carter- Maybeline fresh lash mascara (1981):
women in this advert is shown in a beauty advert, trying to promote the Maybeline mascara, this beauty advert is trying to to show the 'Beauty Ideal' according to Germaine Greer, for eg: if the women wore this mascara they will look pretty throughout the whole day as it is said by the model that it last for 24hrs.
this advert is also using celebrity Endorsement" Lynda Carter" in order to appeal to her fans and might want to look like here, so if they wore that mascara they will be more likely to look like her, but in the sametime this beauty advert might make the women underestimate her self, if she can't look as good as the celebrity.
Intuition (Estee Lauder) commercial (2000):
this is a perfume advert for females, in this commercial the women is also following the 'Laura Mulvey' theory, being a male gaze and the way she is represented in a sexual way, that she is touching her body even though mainly her face is shown, medium shots of her are shown and she is not really wearing anything, as the perfume is shown her face is shown as well, and there a useof a female voice-over to make it lookvery feminine, this advert is trying to show the female audiences if they wore this perfume they would look like her as being pretty and this is showing the idea of a perfect provocateur as being pretty, no spots, no wrinkles etc... (Anthony Cortess, 1999).
The sexiest advert:
this advert is known as the sexiest advert, it is really representing the women as a sex object because the women is looking directly at the camera, and the way that she is wearing sexy clothing and she is half naked, she has a slim figure and she is also represented as a "perfect provocateur", and the way that she is opening something but still looking directly at the camera.
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