The film that me and Farah have decided to discuss is 'Silent Hill'2006 which is a horror movie, because both of us have seen this movie before, and it also shows the changing roles of women throughout the years and she is not only represented as a housewife as in the 70's or as a male gaze (Mulvey), but she is now represented with power and she is actually dominating and taking the whole responsibility without having any Male's help, this is shown in the movie when she takes her daughter to this place called 'Silent Hill' where she always wished to go, and they go alone without any male supporting, this therefore is shown to go against the Mulvey theory and the ideology of male patriarchy.
The mother is not represented as a sex object because there is no indication shown by her dress or any sexual scenes, she is however represented as strong and having power and able to rule the society.
Whereas the male in this case is rarely shown, but only towards the end when he is shown as taking some responsibility and going to look for his wife and daughter, but he tries his best ans still not finds them, that is showing as maybe being weak.
The other strength being shown by the female character and showing her domination, by showing her making her own decision to take her daughter to 'Silent Hill' without asking for the permission of her husband, this therefore shows how the women is being independent and how the role of the women changed and not being anymore ruled by the male.
At the end, the women is the one shown as being successful and turns out to be heroic, after all the problems she and her daughter have faced with the aliens and those unknown 'strange people', she was finally able to save her daughter from them and get back to their house.
To sum up this therefore shows that not only male have power and dominate the society, but also females have now power and able to take the responsibility and be independent.
Wednesday 12 December 2007
Sunday 9 December 2007
WOMEN IN ADVERTS...
JI-FOAM ADVERT FOR OVEN (1950's):
This advert is a foam for oven, which is representing women as a housewife and taking care of the house, relating to Bartsch (2000) study that women are twice likely to be represented in domestic products adverts than males.
mainly aimed at housewives, and this advert is not really showing the women as a being a sex object but mainly as a housewives,as there aren't many shots of the women in the advert.
Pabst blue ribbon commercial (70's):
this advert is representing the women as a sex object and as a male gaze (Laura Mulvey), which is shown in the advert by the men looking at the women and saying "What a body", and she is represented in a working environment that she is selling beer, but still represented as a sex object by her mini skirt clothing and then she is sorting out her clothesbefore she goes to see the customers. this advert is supposed to be funny because the male is looking at here from far and she doesn't see him.
Lynda Carter- Maybeline fresh lash mascara (1981):
women in this advert is shown in a beauty advert, trying to promote the Maybeline mascara, this beauty advert is trying to to show the 'Beauty Ideal' according to Germaine Greer, for eg: if the women wore this mascara they will look pretty throughout the whole day as it is said by the model that it last for 24hrs.
this advert is also using celebrity Endorsement" Lynda Carter" in order to appeal to her fans and might want to look like here, so if they wore that mascara they will be more likely to look like her, but in the sametime this beauty advert might make the women underestimate her self, if she can't look as good as the celebrity.
Intuition (Estee Lauder) commercial (2000):
this is a perfume advert for females, in this commercial the women is also following the 'Laura Mulvey' theory, being a male gaze and the way she is represented in a sexual way, that she is touching her body even though mainly her face is shown, medium shots of her are shown and she is not really wearing anything, as the perfume is shown her face is shown as well, and there a useof a female voice-over to make it lookvery feminine, this advert is trying to show the female audiences if they wore this perfume they would look like her as being pretty and this is showing the idea of a perfect provocateur as being pretty, no spots, no wrinkles etc... (Anthony Cortess, 1999).
The sexiest advert:
this advert is known as the sexiest advert, it is really representing the women as a sex object because the women is looking directly at the camera, and the way that she is wearing sexy clothing and she is half naked, she has a slim figure and she is also represented as a "perfect provocateur", and the way that she is opening something but still looking directly at the camera.
This advert is a foam for oven, which is representing women as a housewife and taking care of the house, relating to Bartsch (2000) study that women are twice likely to be represented in domestic products adverts than males.
mainly aimed at housewives, and this advert is not really showing the women as a being a sex object but mainly as a housewives,as there aren't many shots of the women in the advert.
Pabst blue ribbon commercial (70's):
this advert is representing the women as a sex object and as a male gaze (Laura Mulvey), which is shown in the advert by the men looking at the women and saying "What a body", and she is represented in a working environment that she is selling beer, but still represented as a sex object by her mini skirt clothing and then she is sorting out her clothesbefore she goes to see the customers. this advert is supposed to be funny because the male is looking at here from far and she doesn't see him.
Lynda Carter- Maybeline fresh lash mascara (1981):
women in this advert is shown in a beauty advert, trying to promote the Maybeline mascara, this beauty advert is trying to to show the 'Beauty Ideal' according to Germaine Greer, for eg: if the women wore this mascara they will look pretty throughout the whole day as it is said by the model that it last for 24hrs.
this advert is also using celebrity Endorsement" Lynda Carter" in order to appeal to her fans and might want to look like here, so if they wore that mascara they will be more likely to look like her, but in the sametime this beauty advert might make the women underestimate her self, if she can't look as good as the celebrity.
Intuition (Estee Lauder) commercial (2000):
this is a perfume advert for females, in this commercial the women is also following the 'Laura Mulvey' theory, being a male gaze and the way she is represented in a sexual way, that she is touching her body even though mainly her face is shown, medium shots of her are shown and she is not really wearing anything, as the perfume is shown her face is shown as well, and there a useof a female voice-over to make it lookvery feminine, this advert is trying to show the female audiences if they wore this perfume they would look like her as being pretty and this is showing the idea of a perfect provocateur as being pretty, no spots, no wrinkles etc... (Anthony Cortess, 1999).
The sexiest advert:
this advert is known as the sexiest advert, it is really representing the women as a sex object because the women is looking directly at the camera, and the way that she is wearing sexy clothing and she is half naked, she has a slim figure and she is also represented as a "perfect provocateur", and the way that she is opening something but still looking directly at the camera.
Wednesday 24 October 2007
25- LES HINTON
Job: executive chairman, News International
Age: 63
Industry: publishing
2006 ranking in the media Guardian: 26
2007 ranking in the media Guardian:25
He is one of Rupert's Murdoch important person, as he is the excutive chairman of the biggest companies that owns the most famous newspapers the Sun,News of the World, the Times and the Sunday Times.
he wanted to cut down 100 jobs from the four newspapers because the company aims to make the saving of £30m in recent years.
It has been quite a year for Hinton. In the past 12 months, News International has revamped the Sun and Times websites and launched a London freesheet, the London Paper, which aimed to take a chunk out of Associated Newspapers' London Evening Standard.
Hinton also had to deal with the fallout from the royal phone-tapping scandal which led to the imprisonment of the News of the World's royal editor Clive Goodman, and the departure of the paper's editor, Andy Coulson.
Hinton turned to an old friend, former Sunday Mirror editor Colin Myler, to replace Coulson.
Goodman had also flouted the Press Complaints Commission code of practice which is overseen by Hinton in his other role as chairman of the code committee of the PCC.
A former reporter on the Sun, Hinton has worked for Murdoch for more than 40 years. Now 63, talk has turned to his successor but Hinton told the Guardian last year that he was "not thinking about retirement. I'm not thinking about doing something else."
Hinton's salary is not identified in News International's annual report, but the highest paid director - almost certain to be Hinton - received £2.1m.
Appearing before the Commons media select committee in the wake of the Goodman scandal, Hinton said genuine investigations should not be caught in the fallout.
"Placing too great an inhibition on people setting out to explore what are considered genuine issues of public concern is a dangerous thing to do," he told MPs.
Earlier, Hinton had announced a self-imposed ban on paparazzi images of Prince William and Kate Middleton in all of his group's publications, including the Sun.
On the challenges facing media today, Hinton said: "This is a tumultuous time and we have to refashion our business models, but the good news is that never has the media been able to reach more people more instantly with richer content.
"The Times has been around since 1785, yet its journalism has never been more widely read - by nearly 10 million a month online alone, and still climbing. If you have great brands and great content, that is pretty well all that life is about."
Age: 63
Industry: publishing
2006 ranking in the media Guardian: 26
2007 ranking in the media Guardian:25
He is one of Rupert's Murdoch important person, as he is the excutive chairman of the biggest companies that owns the most famous newspapers the Sun,News of the World, the Times and the Sunday Times.
he wanted to cut down 100 jobs from the four newspapers because the company aims to make the saving of £30m in recent years.
It has been quite a year for Hinton. In the past 12 months, News International has revamped the Sun and Times websites and launched a London freesheet, the London Paper, which aimed to take a chunk out of Associated Newspapers' London Evening Standard.
Hinton also had to deal with the fallout from the royal phone-tapping scandal which led to the imprisonment of the News of the World's royal editor Clive Goodman, and the departure of the paper's editor, Andy Coulson.
Hinton turned to an old friend, former Sunday Mirror editor Colin Myler, to replace Coulson.
Goodman had also flouted the Press Complaints Commission code of practice which is overseen by Hinton in his other role as chairman of the code committee of the PCC.
A former reporter on the Sun, Hinton has worked for Murdoch for more than 40 years. Now 63, talk has turned to his successor but Hinton told the Guardian last year that he was "not thinking about retirement. I'm not thinking about doing something else."
Hinton's salary is not identified in News International's annual report, but the highest paid director - almost certain to be Hinton - received £2.1m.
Appearing before the Commons media select committee in the wake of the Goodman scandal, Hinton said genuine investigations should not be caught in the fallout.
"Placing too great an inhibition on people setting out to explore what are considered genuine issues of public concern is a dangerous thing to do," he told MPs.
Earlier, Hinton had announced a self-imposed ban on paparazzi images of Prince William and Kate Middleton in all of his group's publications, including the Sun.
On the challenges facing media today, Hinton said: "This is a tumultuous time and we have to refashion our business models, but the good news is that never has the media been able to reach more people more instantly with richer content.
"The Times has been around since 1785, yet its journalism has never been more widely read - by nearly 10 million a month online alone, and still climbing. If you have great brands and great content, that is pretty well all that life is about."
Wednesday 3 October 2007
EMAP ARTICLE
Emap could offer loan to secure sale
By Dominic White
Last Updated: 1:04am BST 11/09/2007
Emap's lending banks have indicated that they could offer a loan to potential buyers to aid the sale of the £1.9bn magazines and radio group.
FHM owner Emap is keen to secure a sale despite the credit crunch
One of the groups circling Emap has asked whether the owner of FHM magazine and Magic radio station could offer so-called "stapled financing" amid fears that the liquidity squeeze in the credit market might put its normal lenders off backing such a large takeover.
The radio-to-magazines company, which has eight relationship banks including BNP Paribas, Society Generale, ABN Amro, Citigroup and Royal Bank of Scotland, indicated to the potential bidder that some of its lenders could help with finance if necessary.
Emap put itself up on the block in July and is keen to secure a sale despite the squeeze in the credit market.
Stapled financing, whereby a vendor's banks offer a loan to the company's buyers, is often used by private equity owners selling on assets but is increasingly common among listed companies eager to secure deals.
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Emap has attracted initial interest from more than two dozen trade buyers for all three of its divisions - business to business publishing, the £700m consumer magazines group, and radio, valued at £400m.
They include several foreign companies, including magazine groups Mondadori, Lagardere, Hachette-Filipacchi and, reportedly, the Finnish group Sanoma.
Guardian Media Group has also expressed an interest as have several private equity houses, including Apax Partners.
By Dominic White
Last Updated: 1:04am BST 11/09/2007
Emap's lending banks have indicated that they could offer a loan to potential buyers to aid the sale of the £1.9bn magazines and radio group.
FHM owner Emap is keen to secure a sale despite the credit crunch
One of the groups circling Emap has asked whether the owner of FHM magazine and Magic radio station could offer so-called "stapled financing" amid fears that the liquidity squeeze in the credit market might put its normal lenders off backing such a large takeover.
The radio-to-magazines company, which has eight relationship banks including BNP Paribas, Society Generale, ABN Amro, Citigroup and Royal Bank of Scotland, indicated to the potential bidder that some of its lenders could help with finance if necessary.
Emap put itself up on the block in July and is keen to secure a sale despite the squeeze in the credit market.
Stapled financing, whereby a vendor's banks offer a loan to the company's buyers, is often used by private equity owners selling on assets but is increasingly common among listed companies eager to secure deals.
advertisement
Emap has attracted initial interest from more than two dozen trade buyers for all three of its divisions - business to business publishing, the £700m consumer magazines group, and radio, valued at £400m.
They include several foreign companies, including magazine groups Mondadori, Lagardere, Hachette-Filipacchi and, reportedly, the Finnish group Sanoma.
Guardian Media Group has also expressed an interest as have several private equity houses, including Apax Partners.
Wednesday 26 September 2007
Sunday 23 September 2007
EMAP RADIO STATIONS
EMAP owns many radio stations around the UK, Scotland and Ireland.
It owns the most famous stations in the UK which are Magic radio and Kiss100 radio, those two radios are consumed a lot by audiences up to 9 hours a day. Every week Emap gains 11,946,000 listeners for 107,267,000 hours.
EMAP owns 23.4% of all commercial radio stations around Great Britain, Magic radio105.4 which is known as "more music and less talk" has been recently crowned the first commercial radio station in London this year, in the same time Kiss100 radio was placed in third position.
Magic radio gets up to 1,963,000 million listeners every week, because of its best charts of music, this was the highest reach ever made for the station.
Kiss100 which has the brand new charts of hip-hop, r'n'b and dance music, it gets about a 1,515,000 million listeners every week, which made the station to be offered the third best commercial radio station.
The station is only seperated by only 51,000 listeners to get to the top commercial station, this huge increase of listeners is the fans, when singers get invited to the show their fans starts to get in favouring the channel especially if their new hits are played on there.
Both stations now have networks all over the country, Magic has 3,378,000 listeners through network of analogue, DAB, satellite, cable, online and Free view, as well as Kiss which has 2,928,000 through national network available on DAB, online, satellite & cable and Free view.
In addition to those radio stations Emap also owns smash hits! radio and heat radio , which also gain quiet a large number of listeners each week, for Smash hits! it has 906,000 and for heat the number of listeners is 425,000.
heat radio station will be named as the first station for UK celebrities according to it shows and news of celebs.
Quotes from Emap website: “Emap continues to dominate the digital-only platforms supporting Emap Radio’s strategy of offering our audiences compelling content available whenever, wherever and however our listeners want it.
“We continue to innovate in radio and are looking forward to September’s launch of the all new Heat Radio with its revolutionary new commercial model and innovative approach to programming – which will create the UK’s first celebrity radio station - and also to the launch of Closer Radio next year.”
“We continue to innovate in radio and are looking forward to September’s launch of the all new Heat Radio with its revolutionary new commercial model and innovative approach to programming – which will create the UK’s first celebrity radio station - and also to the launch of Closer Radio next year.”
Tuesday 18 September 2007
Introduction on EMAP
EMAP (East Midland Allied Press) is one of the biggest media companies in the UK, it is mainly specialised in producing magazines, it owns over a 150 well known magazines in the UK and in France such as FHM, GRAZIA, Empire, Max power, Heat, Top Santé etc...
In addition to magazines, EMAP also owns various radio channels around the UK and Scotland eg: Magic radio and kiss which are one of the famous radio stations in the UK and most consumed by the audience. This company also owns many TV channels.
The company is devided into many other section, such as Emap communications, Emap consumer media, Emap advertising and Emap France which is now called "Mondadori France", it was bought by an italian press group in 2006.
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