Sunday, 3 February 2008

Black actors win more TV roles:

  • portray of ethnic minorities is still low on britsh television
  • a significant increase of ethnic minorities in TV soaps.
  • Casualty, EastEnders, Crossroads and Night and day, represent a really good cultural diversity.
  • less screen portrayal on screen, the Annual conference of the cultural diversity network have promoted the serious concerns about less showing of other races on news programmes.
  • Television networks, present only simlplistic, and one sided picture of britain's racial problems.
  • manegers and decision makers do not have a multi-cultural knowledge and experiences, meaning that racism is going on our everyday lives.
  • Greg Dyke: there isn't enough ethnic minorities in senior positions. there are still white faces at the top, or known as 'hideously white'
  • Andrea Wonfor-Granada TV, appointing ethnic minorities in senir positions could be slow, as it was slow for women to have top positions.
  • peter salmon-director of BBC's sport corporation, in this area the staff from ethnic minorities has slightly risen from 8% in 2000to 8.5%in 2001, which was a national average, but mainly in London, were ethnic minorities are higher.
  • quarter of the actors in TV soaps are from ethnic minorities and 13% of EastEnders characters.
  • Fauzia Ahmed-socilogist-urged broadcasters to appoint correspondants from ethnic minorities, they would have a better understanding of the different cultures in britain.
  • Samira Shah- there are a lot of things that british journalists don't know about because of the lack of other races involved in the newsrooms.
  • Roger Mosey-BBC's head of television news- there are a number of senior editors from ethnic minorities and there would be a progress.but they should be appointed on a merit.

SO WHAT ARE THE CHANNELS DOING ABOUT IT?

  • BBC-risen from 8% to 8.5%
  • ITV-producers must adress diversity in their programmes, Carlton has established a talent database and provides administrative support to the cultural diversity networks.
  • Granada offers bursaries for other races, GMTV aims to have third of trainees from black and asian applicants.
  • channel4: must meet multicultural objectives, and it is launching a diversity database.
  • channel5-independent producers have to include an ethnical diverse cast and crew.
  • ITN-have hasd diversity awarness training
  • BSKYB- recruitment staff have had diversity training.

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