- BBC is improving its news coverage of ethnic minorities, to appeal to audiences which have been neglected before.
- the BBC Asian network is expanding on its news operation over the whole country.
- Ceri Thomas-head of news- that the correspondent would cover the Afro-Caribbean communities in particular, rather than ethnic minorities in general.
- network X,setting up of the new department of the black music, it will run hourly news mainly aimed at its target audiences.
- the Asian network has its own team of journalists, it has it own target audience, but it has been said that the BBC national news operation doesn't make enough news use of the Asian network's specialist knowledge.
- Sunrise radio, the biggest commercial broadcaster directed at ethnic minorities, proposed to stop the use of the word 'Asians' following complaints from hindus and sikh, they said that they were closely associated with muslims, adn being targated following the 9/11 attacks.
Sunday, 3 February 2008
ETHNIC MINORITY PUSH BY BBC:
HOW ENTERTAINMENT CHANGED?
- success of multicultural entertainment such as Bend it like Beckham, East is East, Kumars at n42, prove that these multicultural entertainment is now entrenched in the UK's mainstream media.
- 78% of people think that other races are better represented on television, compared to 10 years ago.
- 67% of asians and blacks said that it has improved.
- but in someways there is still a bit to go before britain's multicultural society is fully represented.
- black and asian said it is hard for them to get in the media, than it is for whites.
- lack of ethnic minorities in decision making posts.
- "we live in a multi-cultural society but we dont represent it on screen"- Diane Parish
- BBC began attracting ethnic viewers, but mainly aimed at a niche audience
- ethnic minorities are represented a lot in comedy programmes.
Black actors win more TV roles:
- portray of ethnic minorities is still low on britsh television
- a significant increase of ethnic minorities in TV soaps.
- Casualty, EastEnders, Crossroads and Night and day, represent a really good cultural diversity.
- less screen portrayal on screen, the Annual conference of the cultural diversity network have promoted the serious concerns about less showing of other races on news programmes.
- Television networks, present only simlplistic, and one sided picture of britain's racial problems.
- manegers and decision makers do not have a multi-cultural knowledge and experiences, meaning that racism is going on our everyday lives.
- Greg Dyke: there isn't enough ethnic minorities in senior positions. there are still white faces at the top, or known as 'hideously white'
- Andrea Wonfor-Granada TV, appointing ethnic minorities in senir positions could be slow, as it was slow for women to have top positions.
- peter salmon-director of BBC's sport corporation, in this area the staff from ethnic minorities has slightly risen from 8% in 2000to 8.5%in 2001, which was a national average, but mainly in London, were ethnic minorities are higher.
- quarter of the actors in TV soaps are from ethnic minorities and 13% of EastEnders characters.
- Fauzia Ahmed-socilogist-urged broadcasters to appoint correspondants from ethnic minorities, they would have a better understanding of the different cultures in britain.
- Samira Shah- there are a lot of things that british journalists don't know about because of the lack of other races involved in the newsrooms.
- Roger Mosey-BBC's head of television news- there are a number of senior editors from ethnic minorities and there would be a progress.but they should be appointed on a merit.
SO WHAT ARE THE CHANNELS DOING ABOUT IT?
- BBC-risen from 8% to 8.5%
- ITV-producers must adress diversity in their programmes, Carlton has established a talent database and provides administrative support to the cultural diversity networks.
- Granada offers bursaries for other races, GMTV aims to have third of trainees from black and asian applicants.
- channel4: must meet multicultural objectives, and it is launching a diversity database.
- channel5-independent producers have to include an ethnical diverse cast and crew.
- ITN-have hasd diversity awarness training
- BSKYB- recruitment staff have had diversity training.
Wednesday, 23 January 2008
STEVEN SPIELBERG
BRIEF BACKGROUND:
•Born on 18th of December 1946, USA
•He is one of the most influential personalities in the history of film.
•He was able to get popular by his name being shows as a producer, director and writer.
•He has edited and directed many movies at an early age in his 20s, such as ‘Wagon Train’, ‘ Battle Squad’, ‘The Last Gun’, ‘Escape To Nowhere’.
•He is one of the most influential personalities in the history of film.
•He was able to get popular by his name being shows as a producer, director and writer.
•He has edited and directed many movies at an early age in his 20s, such as ‘Wagon Train’, ‘ Battle Squad’, ‘The Last Gun’, ‘Escape To Nowhere’.
WHAT DOES HE USE TO SELL HIS MOVIES:
•His clips and movie posters seem to appeal to audiences, because most of his movies are popular
•Puts across originality in his posters and movie.
• originality- creates enigma and attract the audience’s attention and make the audiences really looking forward to go and see the movie
•This shown by the use of his name in the posters and trailer.
•Puts across originality in his posters and movie.
• originality- creates enigma and attract the audience’s attention and make the audiences really looking forward to go and see the movie
•This shown by the use of his name in the posters and trailer.
TRAILERS:
Sunday, 13 January 2008
practice essay for med1:
the text is a film poster for the movie called "i'm a legend" which aims to appeal to audiences, so they can go and watch the movie.
the first notable aspect is the name of the main actor "Will Smith" which is there to indicate that he is the main actor of the movie and as his name is tje only name shown, this therfore shows that he might be the only actor of the movie, this is therfore related to the tagline 'the last man on earth', this is also supported by his only picture in th poster. all of these conotations might represent him as a strong man, to be able to survive to be the last man on earth, which again might show him as being a strong black man, which might be giving a view of black males as being strong.
the way that he is represented as a strong male, might appeal to male audiences because they would identify with him and may want to become strong like him, mainly black males, and he might appeal to females because they are attracted by him or are fans of him, this movie might also appeal to audiences that have already seen his movies and liked them and might want to see his movie again.
the tagline "the last man on earth is not alone", is written in yellow on a dark bakground, in order to make it stand out, and make tha audiences look at that and also creates Enigma for the audiences and makes them want to see the movie and really looking forward to see why is that tagline is written there and why it is ot written like that.
the tagline and his picture might also indicate a patriachal ideology, because he is the only man on earth and he is represented as strong which might show him as bein a role model for young black males, which might want to follow him and become strong and this might also shows that black males have a higher/stronger position in society, not as in the past where they were represented in lower positions such as slaves and gangsters etc...
his pose as being serious and wearing casula clothes, trainers and jeans, might show him that he is on a mission and as being the alst man on earth, he needs to accomplish something and this agisn might show black males as being strong and able to do many things, and able to rule the society and they shouldn't always be represented in lower positions, this is there might indicate the adventure/ action genre, because he is trying to accomplish the mission and being strong, this again might appeal to audiences that like that type of genre,and as it is a film poster it follows the film poster type of convention, which its aim is to appeal to audiences.
the title "im a legend" is written on the bottom of the page, which is there again to create enigma for the audiences and to make them look for the title, and try to work out for themselves what might the title be from the tagline written in there, and also form the other movie that will smith has already starred on, to guess what might the name be.
the first notable aspect is the name of the main actor "Will Smith" which is there to indicate that he is the main actor of the movie and as his name is tje only name shown, this therfore shows that he might be the only actor of the movie, this is therfore related to the tagline 'the last man on earth', this is also supported by his only picture in th poster. all of these conotations might represent him as a strong man, to be able to survive to be the last man on earth, which again might show him as being a strong black man, which might be giving a view of black males as being strong.
the way that he is represented as a strong male, might appeal to male audiences because they would identify with him and may want to become strong like him, mainly black males, and he might appeal to females because they are attracted by him or are fans of him, this movie might also appeal to audiences that have already seen his movies and liked them and might want to see his movie again.
the tagline "the last man on earth is not alone", is written in yellow on a dark bakground, in order to make it stand out, and make tha audiences look at that and also creates Enigma for the audiences and makes them want to see the movie and really looking forward to see why is that tagline is written there and why it is ot written like that.
the tagline and his picture might also indicate a patriachal ideology, because he is the only man on earth and he is represented as strong which might show him as bein a role model for young black males, which might want to follow him and become strong and this might also shows that black males have a higher/stronger position in society, not as in the past where they were represented in lower positions such as slaves and gangsters etc...
his pose as being serious and wearing casula clothes, trainers and jeans, might show him that he is on a mission and as being the alst man on earth, he needs to accomplish something and this agisn might show black males as being strong and able to do many things, and able to rule the society and they shouldn't always be represented in lower positions, this is there might indicate the adventure/ action genre, because he is trying to accomplish the mission and being strong, this again might appeal to audiences that like that type of genre,and as it is a film poster it follows the film poster type of convention, which its aim is to appeal to audiences.
the title "im a legend" is written on the bottom of the page, which is there again to create enigma for the audiences and to make them look for the title, and try to work out for themselves what might the title be from the tagline written in there, and also form the other movie that will smith has already starred on, to guess what might the name be.
Monday, 7 January 2008
practice essay for med 1:
The text is a film poster for the new british movie "St Trinians's" December 2007, this poster is aiming to promote the movie, for the audiences to go and see the movie.
On the center of the page there is a picture of the main actresses, there are seven girls standing in a row and wearing black and white school uniform, they look older with the amount of make-up they are wearing and also some are wearing high heels, but on each sides of the other other girls there are two younger girls standing there wearing a proper uniform and not wearing any make-up and they are looking straight on to the camera in a scary way and they are not smiling.
the picture of the girls is shot form a low angle shot and their grey shadow is shown in order to emaphasize the horrorness and make them looks supperion and in orer to make the audience which are mainly teenage girls look up to them.
the low angle shot is maning them look superior and higher than the other people, mainly by the makeup they are wearing and the looks they are giving to the camera, which are scary looks, and there is a another girl posing to the camera and dressed as punk in school.
the tagline at the bottom of the page which says school can be a riot is again empahsized by the picture and how those teenage girls are shown as superior and able to control everything, this therefore is showig us a patrichy ideology that now a days, not only males can rule the society but also female, even if they are only school teenage girls.
the title of the movie is written in a pink serif font, in order to show that this movie is mainly about girls and also again to emphsize the girl power and the female controlling the society, and also to show that this movie is aimed at females again.
on the corner of the right handside of the page there is a bubble which has white writting on a black background, and there is showing the list of tracks includeed in the movie, which are mainly female groups such as girls aloud, sugababes, and recording from the cast which is there in order to appeal to audiences and which will make them have a good view of the movie because it includes those tracks.
at the bottom of the page there is the credits which include the names of actors, directors, photographers adn insititutions, this will appeal to audiences whne they see the name of the actor or the director and have liked the movie before they might go on and see the movie.
the insistitution used in the movie are british institutions such as Ealing stdions, UK Film Council, lottery funded and fragile films, in the credits it is written that this is a fragile film that might be because it's a different film and those girls are not really fragile but themselves they are trying to make everything fragile.
On the center of the page there is a picture of the main actresses, there are seven girls standing in a row and wearing black and white school uniform, they look older with the amount of make-up they are wearing and also some are wearing high heels, but on each sides of the other other girls there are two younger girls standing there wearing a proper uniform and not wearing any make-up and they are looking straight on to the camera in a scary way and they are not smiling.
the picture of the girls is shot form a low angle shot and their grey shadow is shown in order to emaphasize the horrorness and make them looks supperion and in orer to make the audience which are mainly teenage girls look up to them.
the low angle shot is maning them look superior and higher than the other people, mainly by the makeup they are wearing and the looks they are giving to the camera, which are scary looks, and there is a another girl posing to the camera and dressed as punk in school.
the tagline at the bottom of the page which says school can be a riot is again empahsized by the picture and how those teenage girls are shown as superior and able to control everything, this therefore is showig us a patrichy ideology that now a days, not only males can rule the society but also female, even if they are only school teenage girls.
the title of the movie is written in a pink serif font, in order to show that this movie is mainly about girls and also again to emphsize the girl power and the female controlling the society, and also to show that this movie is aimed at females again.
on the corner of the right handside of the page there is a bubble which has white writting on a black background, and there is showing the list of tracks includeed in the movie, which are mainly female groups such as girls aloud, sugababes, and recording from the cast which is there in order to appeal to audiences and which will make them have a good view of the movie because it includes those tracks.
at the bottom of the page there is the credits which include the names of actors, directors, photographers adn insititutions, this will appeal to audiences whne they see the name of the actor or the director and have liked the movie before they might go on and see the movie.
the insistitution used in the movie are british institutions such as Ealing stdions, UK Film Council, lottery funded and fragile films, in the credits it is written that this is a fragile film that might be because it's a different film and those girls are not really fragile but themselves they are trying to make everything fragile.
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