the text is a film poster for the movie called "i'm a legend" which aims to appeal to audiences, so they can go and watch the movie.
the first notable aspect is the name of the main actor "Will Smith" which is there to indicate that he is the main actor of the movie and as his name is tje only name shown, this therfore shows that he might be the only actor of the movie, this is therfore related to the tagline 'the last man on earth', this is also supported by his only picture in th poster. all of these conotations might represent him as a strong man, to be able to survive to be the last man on earth, which again might show him as being a strong black man, which might be giving a view of black males as being strong.
the way that he is represented as a strong male, might appeal to male audiences because they would identify with him and may want to become strong like him, mainly black males, and he might appeal to females because they are attracted by him or are fans of him, this movie might also appeal to audiences that have already seen his movies and liked them and might want to see his movie again.
the tagline "the last man on earth is not alone", is written in yellow on a dark bakground, in order to make it stand out, and make tha audiences look at that and also creates Enigma for the audiences and makes them want to see the movie and really looking forward to see why is that tagline is written there and why it is ot written like that.
the tagline and his picture might also indicate a patriachal ideology, because he is the only man on earth and he is represented as strong which might show him as bein a role model for young black males, which might want to follow him and become strong and this might also shows that black males have a higher/stronger position in society, not as in the past where they were represented in lower positions such as slaves and gangsters etc...
his pose as being serious and wearing casula clothes, trainers and jeans, might show him that he is on a mission and as being the alst man on earth, he needs to accomplish something and this agisn might show black males as being strong and able to do many things, and able to rule the society and they shouldn't always be represented in lower positions, this is there might indicate the adventure/ action genre, because he is trying to accomplish the mission and being strong, this again might appeal to audiences that like that type of genre,and as it is a film poster it follows the film poster type of convention, which its aim is to appeal to audiences.
the title "im a legend" is written on the bottom of the page, which is there again to create enigma for the audiences and to make them look for the title, and try to work out for themselves what might the title be from the tagline written in there, and also form the other movie that will smith has already starred on, to guess what might the name be.
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