the text is a front cover of the mizz magazine of december 13th-26th 2007, which is showing the content of the magazine and the news stories that will appeal to the audience and makes them purchase the magazine.
The mizz typography is written in a sans serif bold font and in pink which already shows that the type of audeince for this magazine is girls and mainly teenage girls as it includes mainly teenage stories and celebrity gossip, and most teenage girls are interested in those issues.
the masthead is written in white on a pink background to make it standsout and says "the BIGGEST fortnightly girls mag!", this again shows clearly that this magazine is mainly aimed at girls and the emphasise on the biggest in capital letters is saying that this magazine is mostly read by the audeinces then any other magazine, and also appeal to them when they read the biggest which gives a good impression of the magazine and make the audiences buy it and read it.
going down the page there is the main picture of the hollywood star Mischa Barton, there is a medium shot of her and also showing that when she is on the main picture, there must be a story of her in the magazine and that what also might appeal to the audeince which are her fans ans want to know what is the story that the magazine is covering on her, eventhough if they are not really fans of the magazine they are attracted by her.
the picture of her shows her wearing make up and wearing a green scarf which is matching her eye shadow, and she is wearing a half-naked top, which therefor might follow the laura mulvey theory as being there to appeal to males, eventhough this magazine is aimed at teenage girls, the picture itself might appeal to males which might buy it aswell.
that picture of her like that, will also make other girls follow her nad become self-obsesed and want to become preety as her, and that is again the mulvey theory that they would want to do this to appeal to males, and being represented as a male gaze.
she is smiling on the picture which indicates that she is happy with something which is shown by the quote written under her "i'm happy with i've got", this shows that she is happey with her life or maybe something else that has happened to her and might be willing to know what is that and this therfore creates enigma.
at the top corner of the page, there is a title in capital letters FREE Gift, and win cinema tickets, again is appealing to audiences and make them buy the magazine.
Misha's pictures is surrounded by real life stories, celebrity stories, these stories are there to make the audience buy the magazine and again creating enigma because they only includes few phrases on what the story is, also giving some tips on parties etc...
the other pictures shown on the cover, are of the high musical star Troy and under the pictures there is a heading of "what is in store of 2008?", which is appealing to his fans and wanting to know what are his projects and aims for 2008.
the other star is Emma Waston where she is also might be attracting her fans and harry potter fans and the use of the pictures of both actores which they could just have used titles, but the pictures are there to appeal to audiences if they are not really bothered to read the titles.
at the end of the page there is a picture of westlife which the magazine is offering as the poster, so this is again appealing to westlife fans which are mainly teeange girls.
finally the mizz website is shown two times on the magazine, in order to get more readers to consume the website as well and as knowing that nowadays most people have a much more better use of the internet than reading the magazines.
Sunday, 6 January 2008
Practice essay for med 1:
The text is an advert of the Jamie Oliver new TV programme "Jamie's Great Italian Escape", this advert is promoting the new programme in order to appeal to the audience, so they could watch the programme.
the center of the picture on the advert which is in the kitchen, there is meat hanging down and jamie oliver hanging the same way as the meat and that what really makes the picture and him stands-out,to make the whole advert based on him in order to promote his programme.
as the title mention the italian escape which might mean that jamie is in italy and might also mean that in the next programme he is going to cook some italian food.
jamie in italy and the italian might have another meaning which shows that he has a mission in italy, in order to promote the british cooking and the food and promoting the british ideology, which might be showing the social concept because nowadays britain is really concerned about the issue of food and that in most schools and places, there is a lot of use of healthy food which is vegetables, fruits rather than meat, so that what might be the enforcement of the british ideology and mainly because he is associated with healthy food, the reason that he might be inforcing the ideology is that because italy is associated a lot with the good meat, pizzas, spagheti, etc... which is less healthier food, and thbat is why that he might be hanging like that with the meat trying to escape that unhealthy type of food amnd want to enfore the heathy food into the italian system, as he is pictured as worried and upset and shocked about what he is seeing.
as this issue of healty food is a great issue in england, he is also try to appeal to the audiences by having the meat hanged down and to show them that eating unhealthy food is not good, and those pictures of the meat to try and shock them and show them waht is happening to the meat.
the enforcement of the british ideology is not only shown by him trying to promote the healty food system, but also by the style of costume that he is wearing which is the smart, casual because that how always dresses and that he is a typical british,he is promoting that smart casual clothing to the italians which are a lot asociated with the smart type of clothing.
the use of jamie oliver is also there to appeal to the audiences mainly his fans and as he is a known person over his fans and among everyone else, so eventhought his picture is upside down, he has the idea that the audience will recognise him anyway.
the picture and the whole scene is based in a kitchen which seems to be quiet dull and includes mainly brownish, yeallowish colours which makes it dull and makes the whole scene becoming dull and might indicate the horror genre.
The kitchen is very dull and has an older style, so jamie is there to promote a modern ideology by his modern type of clothing and the healthy system in order to influence the italian system and pepole and try to change something, and enforce the modern and the british ideology, but he seems to be finding some difficulties because he is hanged down, because italy is a very traditional country which is shown by the old styled kitchen and, the italian flag which is on the meat, the painting hanged on the wall whivch are also showing traditional italy as most of famous artists come from italy, the other thing which shows italy as very modern and a nationalist country is the italian football calendar on the wall, these are all stereotypyg italy and also showing that italy is very traditional and the idea that all italians are catholic.
On the corner of the page, there is the italin chef, but we can't really see him as he is not the main figure and the audience is not really conecentrating on him, he is looking up to the meat hanged up and at jamie, that is therefore related to the italian escape that he hanged up jamie and he is trying to escape, and he doesn't want to follow the british ideology but want to keep the traditional italian ideology.
The chef is holding the big knife which might indicate also the italian mafia which is also proved by the hanging of jamie, because italy is famous for its mafia.
the knife that the chef is holding might mean the phallic symbol in a way because there is no female in the poster, and that they are in need of a female, and also jamie is there to appeal to female audiences, as he already does as he is a chef.
the typography of the title "the great italian escape" is written in a sans-serif font which is aimed at a younger audience and also that it is programmed at 8.30 pm before watershed, so this also proves that it is aimed at younger audiences.
this advert comes from a billboard magazine "radio times" and the institution of the programme is channel 4, but it is shown on the end corner of the page because it is not really important and that jamie oliver's programme are shown there.
the center of the picture on the advert which is in the kitchen, there is meat hanging down and jamie oliver hanging the same way as the meat and that what really makes the picture and him stands-out,to make the whole advert based on him in order to promote his programme.
as the title mention the italian escape which might mean that jamie is in italy and might also mean that in the next programme he is going to cook some italian food.
jamie in italy and the italian might have another meaning which shows that he has a mission in italy, in order to promote the british cooking and the food and promoting the british ideology, which might be showing the social concept because nowadays britain is really concerned about the issue of food and that in most schools and places, there is a lot of use of healthy food which is vegetables, fruits rather than meat, so that what might be the enforcement of the british ideology and mainly because he is associated with healthy food, the reason that he might be inforcing the ideology is that because italy is associated a lot with the good meat, pizzas, spagheti, etc... which is less healthier food, and thbat is why that he might be hanging like that with the meat trying to escape that unhealthy type of food amnd want to enfore the heathy food into the italian system, as he is pictured as worried and upset and shocked about what he is seeing.
as this issue of healty food is a great issue in england, he is also try to appeal to the audiences by having the meat hanged down and to show them that eating unhealthy food is not good, and those pictures of the meat to try and shock them and show them waht is happening to the meat.
the enforcement of the british ideology is not only shown by him trying to promote the healty food system, but also by the style of costume that he is wearing which is the smart, casual because that how always dresses and that he is a typical british,he is promoting that smart casual clothing to the italians which are a lot asociated with the smart type of clothing.
the use of jamie oliver is also there to appeal to the audiences mainly his fans and as he is a known person over his fans and among everyone else, so eventhought his picture is upside down, he has the idea that the audience will recognise him anyway.
the picture and the whole scene is based in a kitchen which seems to be quiet dull and includes mainly brownish, yeallowish colours which makes it dull and makes the whole scene becoming dull and might indicate the horror genre.
The kitchen is very dull and has an older style, so jamie is there to promote a modern ideology by his modern type of clothing and the healthy system in order to influence the italian system and pepole and try to change something, and enforce the modern and the british ideology, but he seems to be finding some difficulties because he is hanged down, because italy is a very traditional country which is shown by the old styled kitchen and, the italian flag which is on the meat, the painting hanged on the wall whivch are also showing traditional italy as most of famous artists come from italy, the other thing which shows italy as very modern and a nationalist country is the italian football calendar on the wall, these are all stereotypyg italy and also showing that italy is very traditional and the idea that all italians are catholic.
On the corner of the page, there is the italin chef, but we can't really see him as he is not the main figure and the audience is not really conecentrating on him, he is looking up to the meat hanged up and at jamie, that is therefore related to the italian escape that he hanged up jamie and he is trying to escape, and he doesn't want to follow the british ideology but want to keep the traditional italian ideology.
The chef is holding the big knife which might indicate also the italian mafia which is also proved by the hanging of jamie, because italy is famous for its mafia.
the knife that the chef is holding might mean the phallic symbol in a way because there is no female in the poster, and that they are in need of a female, and also jamie is there to appeal to female audiences, as he already does as he is a chef.
the typography of the title "the great italian escape" is written in a sans-serif font which is aimed at a younger audience and also that it is programmed at 8.30 pm before watershed, so this also proves that it is aimed at younger audiences.
this advert comes from a billboard magazine "radio times" and the institution of the programme is channel 4, but it is shown on the end corner of the page because it is not really important and that jamie oliver's programme are shown there.
Wednesday, 12 December 2007
EXERCISE 12.1:
The film that me and Farah have decided to discuss is 'Silent Hill'2006 which is a horror movie, because both of us have seen this movie before, and it also shows the changing roles of women throughout the years and she is not only represented as a housewife as in the 70's or as a male gaze (Mulvey), but she is now represented with power and she is actually dominating and taking the whole responsibility without having any Male's help, this is shown in the movie when she takes her daughter to this place called 'Silent Hill' where she always wished to go, and they go alone without any male supporting, this therefore is shown to go against the Mulvey theory and the ideology of male patriarchy.
The mother is not represented as a sex object because there is no indication shown by her dress or any sexual scenes, she is however represented as strong and having power and able to rule the society.
Whereas the male in this case is rarely shown, but only towards the end when he is shown as taking some responsibility and going to look for his wife and daughter, but he tries his best ans still not finds them, that is showing as maybe being weak.
The other strength being shown by the female character and showing her domination, by showing her making her own decision to take her daughter to 'Silent Hill' without asking for the permission of her husband, this therefore shows how the women is being independent and how the role of the women changed and not being anymore ruled by the male.
At the end, the women is the one shown as being successful and turns out to be heroic, after all the problems she and her daughter have faced with the aliens and those unknown 'strange people', she was finally able to save her daughter from them and get back to their house.
To sum up this therefore shows that not only male have power and dominate the society, but also females have now power and able to take the responsibility and be independent.
The mother is not represented as a sex object because there is no indication shown by her dress or any sexual scenes, she is however represented as strong and having power and able to rule the society.
Whereas the male in this case is rarely shown, but only towards the end when he is shown as taking some responsibility and going to look for his wife and daughter, but he tries his best ans still not finds them, that is showing as maybe being weak.
The other strength being shown by the female character and showing her domination, by showing her making her own decision to take her daughter to 'Silent Hill' without asking for the permission of her husband, this therefore shows how the women is being independent and how the role of the women changed and not being anymore ruled by the male.
At the end, the women is the one shown as being successful and turns out to be heroic, after all the problems she and her daughter have faced with the aliens and those unknown 'strange people', she was finally able to save her daughter from them and get back to their house.
To sum up this therefore shows that not only male have power and dominate the society, but also females have now power and able to take the responsibility and be independent.
Sunday, 9 December 2007
WOMEN IN ADVERTS...
JI-FOAM ADVERT FOR OVEN (1950's):
This advert is a foam for oven, which is representing women as a housewife and taking care of the house, relating to Bartsch (2000) study that women are twice likely to be represented in domestic products adverts than males.
mainly aimed at housewives, and this advert is not really showing the women as a being a sex object but mainly as a housewives,as there aren't many shots of the women in the advert.
Pabst blue ribbon commercial (70's):
this advert is representing the women as a sex object and as a male gaze (Laura Mulvey), which is shown in the advert by the men looking at the women and saying "What a body", and she is represented in a working environment that she is selling beer, but still represented as a sex object by her mini skirt clothing and then she is sorting out her clothesbefore she goes to see the customers. this advert is supposed to be funny because the male is looking at here from far and she doesn't see him.
Lynda Carter- Maybeline fresh lash mascara (1981):
women in this advert is shown in a beauty advert, trying to promote the Maybeline mascara, this beauty advert is trying to to show the 'Beauty Ideal' according to Germaine Greer, for eg: if the women wore this mascara they will look pretty throughout the whole day as it is said by the model that it last for 24hrs.
this advert is also using celebrity Endorsement" Lynda Carter" in order to appeal to her fans and might want to look like here, so if they wore that mascara they will be more likely to look like her, but in the sametime this beauty advert might make the women underestimate her self, if she can't look as good as the celebrity.
Intuition (Estee Lauder) commercial (2000):
this is a perfume advert for females, in this commercial the women is also following the 'Laura Mulvey' theory, being a male gaze and the way she is represented in a sexual way, that she is touching her body even though mainly her face is shown, medium shots of her are shown and she is not really wearing anything, as the perfume is shown her face is shown as well, and there a useof a female voice-over to make it lookvery feminine, this advert is trying to show the female audiences if they wore this perfume they would look like her as being pretty and this is showing the idea of a perfect provocateur as being pretty, no spots, no wrinkles etc... (Anthony Cortess, 1999).
The sexiest advert:
this advert is known as the sexiest advert, it is really representing the women as a sex object because the women is looking directly at the camera, and the way that she is wearing sexy clothing and she is half naked, she has a slim figure and she is also represented as a "perfect provocateur", and the way that she is opening something but still looking directly at the camera.
This advert is a foam for oven, which is representing women as a housewife and taking care of the house, relating to Bartsch (2000) study that women are twice likely to be represented in domestic products adverts than males.
mainly aimed at housewives, and this advert is not really showing the women as a being a sex object but mainly as a housewives,as there aren't many shots of the women in the advert.
Pabst blue ribbon commercial (70's):
this advert is representing the women as a sex object and as a male gaze (Laura Mulvey), which is shown in the advert by the men looking at the women and saying "What a body", and she is represented in a working environment that she is selling beer, but still represented as a sex object by her mini skirt clothing and then she is sorting out her clothesbefore she goes to see the customers. this advert is supposed to be funny because the male is looking at here from far and she doesn't see him.
Lynda Carter- Maybeline fresh lash mascara (1981):
women in this advert is shown in a beauty advert, trying to promote the Maybeline mascara, this beauty advert is trying to to show the 'Beauty Ideal' according to Germaine Greer, for eg: if the women wore this mascara they will look pretty throughout the whole day as it is said by the model that it last for 24hrs.
this advert is also using celebrity Endorsement" Lynda Carter" in order to appeal to her fans and might want to look like here, so if they wore that mascara they will be more likely to look like her, but in the sametime this beauty advert might make the women underestimate her self, if she can't look as good as the celebrity.
Intuition (Estee Lauder) commercial (2000):
this is a perfume advert for females, in this commercial the women is also following the 'Laura Mulvey' theory, being a male gaze and the way she is represented in a sexual way, that she is touching her body even though mainly her face is shown, medium shots of her are shown and she is not really wearing anything, as the perfume is shown her face is shown as well, and there a useof a female voice-over to make it lookvery feminine, this advert is trying to show the female audiences if they wore this perfume they would look like her as being pretty and this is showing the idea of a perfect provocateur as being pretty, no spots, no wrinkles etc... (Anthony Cortess, 1999).
The sexiest advert:
this advert is known as the sexiest advert, it is really representing the women as a sex object because the women is looking directly at the camera, and the way that she is wearing sexy clothing and she is half naked, she has a slim figure and she is also represented as a "perfect provocateur", and the way that she is opening something but still looking directly at the camera.
Wednesday, 24 October 2007
25- LES HINTON
Job: executive chairman, News International
Age: 63
Industry: publishing
2006 ranking in the media Guardian: 26
2007 ranking in the media Guardian:25
He is one of Rupert's Murdoch important person, as he is the excutive chairman of the biggest companies that owns the most famous newspapers the Sun,News of the World, the Times and the Sunday Times.
he wanted to cut down 100 jobs from the four newspapers because the company aims to make the saving of £30m in recent years.
It has been quite a year for Hinton. In the past 12 months, News International has revamped the Sun and Times websites and launched a London freesheet, the London Paper, which aimed to take a chunk out of Associated Newspapers' London Evening Standard.
Hinton also had to deal with the fallout from the royal phone-tapping scandal which led to the imprisonment of the News of the World's royal editor Clive Goodman, and the departure of the paper's editor, Andy Coulson.
Hinton turned to an old friend, former Sunday Mirror editor Colin Myler, to replace Coulson.
Goodman had also flouted the Press Complaints Commission code of practice which is overseen by Hinton in his other role as chairman of the code committee of the PCC.
A former reporter on the Sun, Hinton has worked for Murdoch for more than 40 years. Now 63, talk has turned to his successor but Hinton told the Guardian last year that he was "not thinking about retirement. I'm not thinking about doing something else."
Hinton's salary is not identified in News International's annual report, but the highest paid director - almost certain to be Hinton - received £2.1m.
Appearing before the Commons media select committee in the wake of the Goodman scandal, Hinton said genuine investigations should not be caught in the fallout.
"Placing too great an inhibition on people setting out to explore what are considered genuine issues of public concern is a dangerous thing to do," he told MPs.
Earlier, Hinton had announced a self-imposed ban on paparazzi images of Prince William and Kate Middleton in all of his group's publications, including the Sun.
On the challenges facing media today, Hinton said: "This is a tumultuous time and we have to refashion our business models, but the good news is that never has the media been able to reach more people more instantly with richer content.
"The Times has been around since 1785, yet its journalism has never been more widely read - by nearly 10 million a month online alone, and still climbing. If you have great brands and great content, that is pretty well all that life is about."
Age: 63
Industry: publishing
2006 ranking in the media Guardian: 26
2007 ranking in the media Guardian:25
He is one of Rupert's Murdoch important person, as he is the excutive chairman of the biggest companies that owns the most famous newspapers the Sun,News of the World, the Times and the Sunday Times.
he wanted to cut down 100 jobs from the four newspapers because the company aims to make the saving of £30m in recent years.
It has been quite a year for Hinton. In the past 12 months, News International has revamped the Sun and Times websites and launched a London freesheet, the London Paper, which aimed to take a chunk out of Associated Newspapers' London Evening Standard.
Hinton also had to deal with the fallout from the royal phone-tapping scandal which led to the imprisonment of the News of the World's royal editor Clive Goodman, and the departure of the paper's editor, Andy Coulson.
Hinton turned to an old friend, former Sunday Mirror editor Colin Myler, to replace Coulson.
Goodman had also flouted the Press Complaints Commission code of practice which is overseen by Hinton in his other role as chairman of the code committee of the PCC.
A former reporter on the Sun, Hinton has worked for Murdoch for more than 40 years. Now 63, talk has turned to his successor but Hinton told the Guardian last year that he was "not thinking about retirement. I'm not thinking about doing something else."
Hinton's salary is not identified in News International's annual report, but the highest paid director - almost certain to be Hinton - received £2.1m.
Appearing before the Commons media select committee in the wake of the Goodman scandal, Hinton said genuine investigations should not be caught in the fallout.
"Placing too great an inhibition on people setting out to explore what are considered genuine issues of public concern is a dangerous thing to do," he told MPs.
Earlier, Hinton had announced a self-imposed ban on paparazzi images of Prince William and Kate Middleton in all of his group's publications, including the Sun.
On the challenges facing media today, Hinton said: "This is a tumultuous time and we have to refashion our business models, but the good news is that never has the media been able to reach more people more instantly with richer content.
"The Times has been around since 1785, yet its journalism has never been more widely read - by nearly 10 million a month online alone, and still climbing. If you have great brands and great content, that is pretty well all that life is about."
Wednesday, 3 October 2007
EMAP ARTICLE
Emap could offer loan to secure sale
By Dominic White
Last Updated: 1:04am BST 11/09/2007
Emap's lending banks have indicated that they could offer a loan to potential buyers to aid the sale of the £1.9bn magazines and radio group.
FHM owner Emap is keen to secure a sale despite the credit crunch
One of the groups circling Emap has asked whether the owner of FHM magazine and Magic radio station could offer so-called "stapled financing" amid fears that the liquidity squeeze in the credit market might put its normal lenders off backing such a large takeover.
The radio-to-magazines company, which has eight relationship banks including BNP Paribas, Society Generale, ABN Amro, Citigroup and Royal Bank of Scotland, indicated to the potential bidder that some of its lenders could help with finance if necessary.
Emap put itself up on the block in July and is keen to secure a sale despite the squeeze in the credit market.
Stapled financing, whereby a vendor's banks offer a loan to the company's buyers, is often used by private equity owners selling on assets but is increasingly common among listed companies eager to secure deals.
advertisement
Emap has attracted initial interest from more than two dozen trade buyers for all three of its divisions - business to business publishing, the £700m consumer magazines group, and radio, valued at £400m.
They include several foreign companies, including magazine groups Mondadori, Lagardere, Hachette-Filipacchi and, reportedly, the Finnish group Sanoma.
Guardian Media Group has also expressed an interest as have several private equity houses, including Apax Partners.
By Dominic White
Last Updated: 1:04am BST 11/09/2007
Emap's lending banks have indicated that they could offer a loan to potential buyers to aid the sale of the £1.9bn magazines and radio group.
FHM owner Emap is keen to secure a sale despite the credit crunch
One of the groups circling Emap has asked whether the owner of FHM magazine and Magic radio station could offer so-called "stapled financing" amid fears that the liquidity squeeze in the credit market might put its normal lenders off backing such a large takeover.
The radio-to-magazines company, which has eight relationship banks including BNP Paribas, Society Generale, ABN Amro, Citigroup and Royal Bank of Scotland, indicated to the potential bidder that some of its lenders could help with finance if necessary.
Emap put itself up on the block in July and is keen to secure a sale despite the squeeze in the credit market.
Stapled financing, whereby a vendor's banks offer a loan to the company's buyers, is often used by private equity owners selling on assets but is increasingly common among listed companies eager to secure deals.
advertisement
Emap has attracted initial interest from more than two dozen trade buyers for all three of its divisions - business to business publishing, the £700m consumer magazines group, and radio, valued at £400m.
They include several foreign companies, including magazine groups Mondadori, Lagardere, Hachette-Filipacchi and, reportedly, the Finnish group Sanoma.
Guardian Media Group has also expressed an interest as have several private equity houses, including Apax Partners.
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