Practice essay for med 1:

The text is an advert of the Jamie Oliver new TV programme "Jamie's Great Italian Escape", this advert is promoting the new programme in order to appeal to the audience, so they could watch the programme.
the center of the picture on the advert which is in the kitchen, there is meat hanging down and jamie oliver hanging the same way as the meat and that what really makes the picture and him stands-out,to make the whole advert based on him in order to promote his programme.
as the title mention the italian escape which might mean that jamie is in italy and might also mean that in the next programme he is going to cook some italian food.
jamie in italy and the italian might have another meaning which shows that he has a mission in italy, in order to promote the british cooking and the food and promoting the british ideology, which might be showing the social concept because nowadays britain is really concerned about the issue of food and that in most schools and places, there is a lot of use of healthy food which is vegetables, fruits rather than meat, so that what might be the enforcement of the british ideology and mainly because he is associated with healthy food, the reason that he might be inforcing the ideology is that because italy is associated a lot with the good meat, pizzas, spagheti, etc... which is less healthier food, and thbat is why that he might be hanging like that with the meat trying to escape that unhealthy type of food amnd want to enfore the heathy food into the italian system, as he is pictured as worried and upset and shocked about what he is seeing.
as this issue of healty food is a great issue in england, he is also try to appeal to the audiences by having the meat hanged down and to show them that eating unhealthy food is not good, and those pictures of the meat to try and shock them and show them waht is happening to the meat.
the enforcement of the british ideology is not only shown by him trying to promote the healty food system, but also by the style of costume that he is wearing which is the smart, casual because that how always dresses and that he is a typical british,he is promoting that smart casual clothing to the italians which are a lot asociated with the smart type of clothing.
the use of jamie oliver is also there to appeal to the audiences mainly his fans and as he is a known person over his fans and among everyone else, so eventhought his picture is upside down, he has the idea that the audience will recognise him anyway.
the picture and the whole scene is based in a kitchen which seems to be quiet dull and includes mainly brownish, yeallowish colours which makes it dull and makes the whole scene becoming dull and might indicate the horror genre.
The kitchen is very dull and has an older style, so jamie is there to promote a modern ideology by his modern type of clothing and the healthy system in order to influence the italian system and pepole and try to change something, and enforce the modern and the british ideology, but he seems to be finding some difficulties because he is hanged down, because italy is a very traditional country which is shown by the old styled kitchen and, the italian flag which is on the meat, the painting hanged on the wall whivch are also showing traditional italy as most of famous artists come from italy, the other thing which shows italy as very modern and a nationalist country is the italian football calendar on the wall, these are all stereotypyg italy and also showing that italy is very traditional and the idea that all italians are catholic.
On the corner of the page, there is the italin chef, but we can't really see him as he is not the main figure and the audience is not really conecentrating on him, he is looking up to the meat hanged up and at jamie, that is therefore related to the italian escape that he hanged up jamie and he is trying to escape, and he doesn't want to follow the british ideology but want to keep the traditional italian ideology.
The chef is holding the big knife which might indicate also the italian mafia which is also proved by the hanging of jamie, because italy is famous for its mafia.
the knife that the chef is holding might mean the phallic symbol in a way because there is no female in the poster, and that they are in need of a female, and also jamie is there to appeal to female audiences, as he already does as he is a chef.
the typography of the title "the great italian escape" is written in a sans-serif font which is aimed at a younger audience and also that it is programmed at 8.30 pm before watershed, so this also proves that it is aimed at younger audiences.
this advert comes from a billboard magazine "radio times" and the institution of the programme is channel 4, but it is shown on the end corner of the page because it is not really important and that jamie oliver's programme are shown there.